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The anatomy of an affiliate marketing sale

By blogger on

The anatomy of a sale has not changed over the hundreds of years that we as humans have been selling to one another. First there is the offer, and then there is the counter offer, the exchange of money and the delivery of the product or service, affectionately known as “the close.”

If only it was that simple, right? The problem is that normally a person will never take the first offer and as such most sales people give up and don’t know the anatomy of a sale. When each step in the sales process is handled correctly, the close is the natural conclusion to a successfully followed sales process. If research tells us anything it is that: “You Can Not Take “NO” For an Answer!”

In the anatomy of a sale, most internet marketers or sales people have the following disposition;

* 48% of them will quit after the 1st contact where the buyer says NO.

* 73% will quit after the 2nd contact.

* 85% will quit after the 3rd contact.

* 90% will quit after the 4th contact.

Because of these startling numbers is it no wonder why over 80% of the sales will go to only 10% of the marketers who refuse to take No for an answer. Now obviously in today’s internet marketing world it would be impossible for you to maintain contact with so many people over such a long period of time. That is the reason that we discussed the power of auto responders in our prior newsletter. The auto responder will handle this process for you almost guaranteeing that you will have a sale in the future.

So when you are setting up your email campaign, you want to automatically plan to send out no less than 3 emails where you do nothing but provide the reader with good, valuable, and viable information. By looking at the chart above, you will note that you have already bypassed over 85% of your competition. If you remember correctly we made a recommendation that you do not make a product recommendation except for every 3 to 6 months, now you know why; it puts you ahead of the power curve.

Remember ultimately that your objective is to get people to click through your affiliate link to get them to buy a product or service. How you go about doing that is totally up to you. I would recommend that you do some further research into the art of the sale and how to do the soft sell. The most powerful tool in your tool box is the auto responder. Make sure that you use it.

An interesting corollary statistic that coincides with the above chart is that:

* Only 2% to 3% of the people will buy at the first to second sales contact.

* Only 3% to 5% of the people will buy at the third to fourth sales contact.

* Only 6% to 8% of the people will buy at the fifth to sixth sales contact.

* Only 8% to 10% of the people will buy at the seventh sales contact.

* Over 80% of the people buy when at or over the 8th sales contact.

So again, maintaining a good relationship with your readers is critical. Also critical is that when you do make a product offer you should plan on making that offer no less that eight times. How you do that is totally up to you. I would recommend that you push the soft sale with your post script for the first four to six contacts. Then really make an offer/product recommendation for the seventh, eighth, and ninth contacts and then a final email for that particular campaign thanking all recipient’s that decided to buy with some testimonials thrown into the mix on how much success they are having and a sorry you missed the opportunity to those that decided not to buy. That way the next time you make a product offer those that waited the last time might be more prone to act the second time around.

To your success in all you do

E. Alan Cowgill

PS. Go online and research some of those mini-sites that we talked about that are referred to as “long sales copy” so that you can get some ideas about the proper flow of a sales offer and get some ideas you can implement into your sales process.

John Yeo’s Bloggers Paycheck Review

By blogger on

I was very surprised when the Master Blog Profits subscribers voted Bloggers Paycheck their number one choice as best overall blogging guide for making money. Bloggers Paycheck is by no means the most well known guide out on the market today so what makes John Yeo’s guide the best?

The answer quite simply is that this is perhaps the most down to earth yet detailed guide on how to turn your blogsite into one that generates multiple streams of income. John Yeo’s story is one that we can all relate to. John is a newly-web social worker from Singapore, who helps kids find hope and happiness in their lives. He also blogged part time. What happened is that John learnt specific steps that anyone can take to turn their passion into money.

One of the reasons we love Bloggers Paycheck so much is that fundamentally John holds the same philisophy that we do, find out your passions, blog and write about those and success will follow. You just need to learn some basic and key concepts around driving traffic to your blog and the correct way to monetize.

John’s own blog was specifically about his planning for his wedding day. You can visit John’s blog that started it all at: www.romance-fire.com. As you can see he has a lot of information, has a specific niche, advertising income and updates regularly, he truly has a passion and he has been well rewarded.

The Bloggers Paycheck consists of five (5) comprehensive volumes that will teach you set-by-step the methods that John has followed to make $1,000’s. The great aspect of having these five volumes is that if you are already confident in one area you can just simpy jump into the aspect that is going to give you the best return.

The Five Volumes are:

Volume 1 – Foundation and Setting Up Volume 2- Traffic Mastery Volume 3 – Maketing Online Volume 4 – Profit and Monetixation Models Volume 5 – 6 Figures Earner’s Mindset

At the moment John is even offering for a limited time a free offer for instant access to The Secretbloggers Cheatsheet that shows you how to start making money online from scratch.

Bloggers paycheck is very much a ‘take action’ kind of ebook, through the examples and many pictures John Yeo takes you on a journey to ensure that you have all the information to get start quickly making money.

The key again for us is that John takes the time to go through the importance of picking the right niche for you as a person and is not just about making money. In fact even if you have zero plans on making money and just want to look at ways you can improve you blog then you will get a lot from Bloggers Paycheck.

Thank you to John Yeo for a great guide.

Is Affiliate Marketing the latest In thing

By blogger on

Affiliate Marketing is just about the Biggest Home Business technique used today. It is Huge and Still Growing. Research shows that Affiliate Marketing is a $6.5 Billion Business worldwide and it is expanding fast. There are thousands of people who are making affiliate marketing their full time jobs and are earning thousands of dollars a month doing so.

So why is Affiliate marketing so popular? Simply because the Affiliate business Model has some distinct differences and advantages from any other business model. The main advantage would be the lack of inventory needed to be carried in order to be an affiliate marketer. Which means the affiliate does not require worrying about inventory, storage, delivery, or unsold stock.

Which leads to the second advantage. If you don’t need inventory, that means you don’t need a huge startup capital in order to purchase the inventory before you can start your business. Thirdly, an Affiliate does not need to worry about customer support. All support is given by the merchant directly. The affiliate only helps to promote and makes the sales and the rest is taken care of by the merchant.

Fourth, with affiliate marketing as opposed to any other business model, No physical shop address, no warehouse and cost of the rent, No inventory is ever needed. Plus, since there will be no need for employees, the need of payroll will also vanish. In some cases all is needed is a computer and internet connection and nothing more.

Fifth, with affiliate marketing, one does not have to commute to and from work. They could do it from the comfort of their own homes and this is very quickly becoming the lifestyle many people are dreaming of.

Sounds so simple doesn’t it? Put bluntly, Affiliate marketing is a great way to start business with little or NO setup cost at all. And seeing how well people are doing in this sector of the business model and how fast and vast affiliate marketing is growing, I’d say YES…it definitely is the WAY to go. However, coming to my next point which is, Is it for everyone? If not who is it for?

Well, I’d say its definitely NOT for every single one of us. As simple as Affiliate marketing is made to seem, and I think after reading the above analogy, even I have made it sound exceptionally easy to do, I have to say that affiliate marketing is Far from Easy and does not work for every single person that tries it. A&P(advertising & Promotion) as well as to keep up with the latest trends in the market for getting people to buy from you. You cannot possibly do all of this in 15 minutes a day and will require some time and effort on your part. Although affiliate marketing can be started without any initial capital, it is of course good if you have at least some money to invest in a great manual to guide you along with your affiliate marketing as well as a little for cheap paid advertising if you have the resources for that. There are 2 kinds or groups of affiliate marketers. The successful ones are those who will put in every effort, learn from the experts and overcome ALL obstacles that they come across on their journey as affiliates. This makes them become really successful and go on to become super affiliates.

How To Earn Big Commissions From Affiliate Program

By blogger on

With the mobile internet market absolutely exploding, there’s millions of more computer users now than there were just a year ago. This means there are hundreds of thousands of new online shoppers, all ready to be led to a product via your links. If you’ve always wanted to earn commissions from other people’s purchases, this article will tell you how to do it.

Create a short e-book and post it on document sharing sites. By doing this you can show off your expertise, but you can also attract visitors and prospective buyers who are looking for similar information, to your site . Be sure to include a number of links to your site inside the document.

Take contract length into consideration. Many companies that work with affiliates put solid time frames into their contracts, usually between six to twelve months. Choose carefully when considering the time frames available. You don’t want to get stuck with a contract that you aren’t happy with for a full year.

Allowing people to subscribe to your website and receive newsletters from you will help you to appear more legitimate in the affiliate field. Especially if you’re offering a trustworthy product or service, you want to keep in touch with your customers so that they become repeat customers and help you to increase your profits regularly.

To keep your online marketing business generating the most money for you should use an auto-responder. This will send them a series of emails or tweets that keep bringing your internet marketing product in front of them which will increase the chance that they will click through and buy.

An affiliate website’s success depends on the site’s ability of attracting visitors. It is important to encourage visitors to stay on the site and convince prospective customers to visit the retailer’s site. It is a good practice to reward returning customers or the ones making larger purchases in the form of a sample product or gift.

Never link from your site to any spammers or blacklisted sites. Doing so will not only drop your rankings like a stone, but it also increases the chances that the search engine crawler will consider you a spammer as well, resulting in your site becoming blacklisted. Check your link-ups carefully to prevent this.

Complacency might be the single greatest threat to a good online marketing system. Online marketing is, first and foremost, a kind of advertising. Constant novelty is the key to successful advertising. It is never enough to build a successful marketing program. That program must be maintained and updated constantly or else the revenues it generates will start to slide.

Be positive! It’s always important that your affiliate campaign uses positive language when promoting a product. You cannot speak in any negative context whatsoever, and that includes speaking badly of the competition! People need to hear that your product is the best on the market, but they don’t want to hear you attack the other product.

A great online marketing tip is to ask the company you’re affiliating with to allow you to sell their product at a discount to your customers. Selling an affiliate product to your customers at a discount is a great way to build up rapport with them and to guarantee sales.

Web marketing is a good tool to get more customers for your business. By offering rewards or incentives to join up with a retailer, not only is the customer satisfied but the business enjoys a new customer. You can drive extra traffic to your business by using affiliate promotion, and perhaps create a business out of just being an affiliate.

Do not make the mistake of focusing on just one sales technique. You might have the best blog in the world, but you are still losing out on customers who need a little more push or don’t like reading a blog. Advertise on other sites. Send out emails with value added sales techniques to take people from prospects to customers.

Newsletters are an incredible tool for an affiliate marketer! Having people opt-in to something that is emailed to them means that their eyeballs will be on your content, and they’re interested enough to want to click the links contained within. Take advantage of this by giving them items that are worth buying into.

When making changes to your internet marketing, try to make only one change at a time. This makes it a lot easier to track whether the change worked or failed as the results will be solely based on the single change you made. Give it a few days so that you can get accurate statistics on the differences in statistics.

A good tip regarding web marketing is to use ranking tools in order for you to know what works for your audience. It is the key that you know the ads that are gaining you customers. If a particular advertisement is not sending any traffic to your affiliate, you should get rid of it and replace it with something new.

Make sure that the reader of your website knows that the graphics and ads you have for your affiliate marketing are ads. If you seem sneaky about your advertising then your audience won’t trust you, meaning they’ll be far less likely to buy products through your website as well. Be transparent.

Focusing on selling a single product through online marketing is fine, but finding products which have recurring commissions is even better. Items that have upgrades becoming available over time, or items that have accessories continuing to pop up now and again are perfect as you can sell the additional items when they return to your website.

Many types of people can use online marketing. People who can write, promote products, and want to make money should look into affiliate marketing. Web marketing is for anyone, not just people experienced in building websites. In order to try to sell a product, you must get permission from the company that you are interested in.

Earning fat commissions by being the literal, driving force of a product’s sales is a very rewarding venture. If you can follow the advice and steps laid out in this article, you can work your way up through the ranks of affiliate marketing and eventually, become a big player in the market.

Using E-Zines to be Successful at Affiliate Marketing

By blogger on

Affiliate marketing is all about promoting the product. But it is not cold or hard selling. The affiliate lures the Internet user to visit his website by offering information and even free online courses. The visitor of the affiliate’s website will find the free information and will even enroll in the free online course. And while reading the informative articles, the visitor will slowly be convinced of the value of certain products.

And when the visitor realizes the value of certain products, he will most likely click the banner that links to the website of the merchant who manufactures the product or who officially sells the product. The affiliate does not do the direct selling. The affiliate simply sets the mind of the visitor, who is the target client, so that this visitor will be easier to convince to proceed to the purchase or order form of the merchant’s website.

Thus, for an affiliate marketing business to be successful, the promotional strategies carried out by the affiliate should also be successful. One that will contribute to the success of such promotion is the utilization of e-zines.

An e-zine is basically a newsletter which is emailed to the subscribers of the e-zine. This newsletter contains the types of information that the subscriber has already expressed a willingness to read about. And when an ad is placed together with such information, the subscriber will be made aware of the presence of the products promoted by the affiliate.

There are two types of e-zine ads that an affiliate can pay for. The first type is similar to a banner ad. It contains a couple of sentences composed of well-chosen words that will entice the reader to visit the website of the affiliate. An affiliate can easily write such an e-zine ad since he already has promotional materials for the products.

The second type of e-zine ad is called the solo ad. In such e-zine ad type, the newsletter being mailed to the subscriber contains only the advertisement of the affiliate and nothing more. Usually, such a solo ad is mailed separately from the regular newsletter. For example, if the newsletter is sent every Tuesday of the week, the solo ad is sent on a Thursday or a Friday.

There is no limit to the number of words placed in a solo ad. But the affiliate must keep in mind that such a solo ad is sent through email. Therefore, the solo ad should not be too long that reading it will take up so much time that the subscriber is not willing to sacrifice. The usually suggested number of words is 500.

With e-zine ads, the opportunities of earning more increase. And the affiliate moves closer towards that goal of affiliate marketing success.

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